Maidenform Brands Inc
Date Founded
Bayonne, NJ
Contact No.


Maidenform was born in 1922 when Isa Rosenthal and Enid Bissett were partners working at Enid Frocks, a custom dress business in New York. Isa played with the idea of creating a woman’s brassiere, which would help make her dresses fit women’s chests more adequately. Isa’s husband took one of her original brassiere designs and reconstructed it into the first bra, named the Maidenform Brassiere. They were built into each of the dresses at Enid Frocks. In 1925, the Enid Manufacturing Company produced these brassieres exclusively in response to demand from women who wanted to buy them separately.

Maidenform is a company based on consumer-driven marketing and innovating advertising. Maidenform’s Flexees and Lilyette collections have all been created to meet women’s intimate needs while offering quality, fit and comfort that we expect in our undergarments.

The Maidenform collection offers women bras that are stylish and comfortable. They are built to be unmistakably feminine and include the latest trends, fabrics, and shaping. Bras are available in sizes 32A to 40DD in various pieces.

The Flexees Shapewear collection is a perfect shaper for women to wear underneath their clothing. They are designed to be seamless and slimming as they shape your body while remaining ultra comfortable. Pieces are both functional and flattering. Sizing range from 36A to 42DD in different pieces.

The Lilyette Full Figure collection benefits the fuller-figured woman, offering her a selection of both minimizer and full figure bras, which provide ultimate support and fit. Both seamless bra options as well as sexy lace alternatives are available in the line. Cup sizes in the full figure line range from C through to DDD.

Maidenform also offers undergarments for bridal occasions. Bridal lingerie is offered in top quality fabrics and is both sexy and versatile.