Vanity Fair Brands Inc
Date Founded
Greensboro, NC
Contact No.

Lily of France

Lily of France has been involved in the intimate apparel industry for over 75 years. They are now a division of Vanity Fair Brands Inc. Lily of France are successful because they are responsive to the latest trends and continually evolve their fashions accordingly.

Bras in Lily of France’s line include a wide variety of styles for various occasions. Many are offered in a range of both colors as well as blacks, whites and nudes. Garments are available in sizes ranging from 32A up to 40DD. Lily of France understands that many women do not have a lot of money for undergarments, and set their pieces accordingly. For reasonable prices, women are offered bras built with detail, care and have classic beauty.

One of the most popular bras offered by Lily of France is the Push Up Padded Underwire Bra because it combines a sexy design with a comfortable shape. Women agree that this is a perfect everyday bra, as it makes us feel confident and supported. The push up design also gives us great cleavage under tops and dresses at a reasonable price.

Athletic women have recommended the Action Sport Bra because of its sleek appearance and shape. The piece is designed with seamless edges so that women are worry free when it comes to bra lines under their clothing. The double-layer cups are also unique as they provide added support during high intensity activities. Lily of France also uses an elastic band around the body that is designed to be non-binding throughout. The overall cotton material of the bra stays strong and maintains shape throughout use and time.