Leading Lady Companies
Date Founded
Beachwood, Ohio
Contact No.

Leading Lady

Leading Lady was established in 1939 when founder Frank G. Farino saw potential in the female lingerie market. Following the Second World War, Leading Lady literally took the lead, as the baby boomer era required a tremendous quantity of maternity and nursing bras.

Today, Leading Lady believes that women deserve fine lingerie through all phases of their lives and strives to provide them with options. They are the world’s leading manufacturer specializing in quality lingerie for mothers-to-be and new moms. Leading Lady also offers a line specifically for full-figured women and post-mastectomy bras.

Leading Lady/strong> bras let the woman take control when it comes to choosing from a wide variety of fashions, styles, colors and fabrics. The company knows that women do not have the same taste in undergarments, so they offer products for various needs and circumstances. There are a large number of styles available, each allowing you to choose from a variety of colors.

Leading Lady bras offer women breathable comfort and support for all phases of their lives. Bras are built with simplicity and functionality in mind. Browse through Leading Lady’s collections, and you’ll be pleasantly surprised with how sexy and confident each piece will make you feel.

Leading Lady’s most popular bra is known as the Full Figure Underwire Bra (style 504). The garment offers curvy women the luxury of having a cotton lining teamed with the company’s exclusive “Where’s-the-Wire?” patented underwire. The wire is so flexible and comfortable that you can tie it in a knot! The stretch lace allows for comfort and intense support. You can also get the perfect fit using the back opening and adjustable straps provided.