Hanesbrands Inc
Date Founded
Winston-Salem, NC
Contact No.

Bali Intimates

Bali Intimates understands that beauty comes from within a woman’s body. It’s a feeling of being confident and comfortable with yourself. Bali Intimates knows that when a woman feels beautiful, she is.

Bali Intimates’ predecessor began back in 1927, introducing the first bias-cup brassiere and first all-cotton brassiere. Each design was built to enhance shape while providing comfortable support for women. Founders Sam and Sara Stein saw an opportunity to create these more appealing undergarments for women. Sara began sewing her first versions of the bras on her home sewing machine, while her husband Sam sold them. Sales in their first year were over $10,000, which was very impressive for the 1920s.

After a series of corporate changes over the past decades, the Bali Intimates brand along with Playtex, Wonderbra, Barely There and Hanes Her Way are all owned and operated by Hanesbrands Inc. Today, Bali Intimates continues to adhere to the original company’s vision, designing flattering, comfortable bras for females. They are used for all occasions because the brand offers such a wide variety of styles and colors in trendy designs.

One innovative collection of Bali Intimates bras is the No Poke Wire series. These featured bras are very popular among women because they resolve discomfort issues. Bali introduced this patented design after many females complained of wires poking into their bodies. The No Poke Wire system includes patented spring-tipped wire that is wrapped with soft layers of fabric. The system results in a staple bra that you can move easily around in. The No Poke Wire collection line includes three designs for all occasions: No Poke Wire, No Poke Wire Lace and No Poke Wire Lined.

A second favorite, as recommended by Best of Bali Intimates expert Aimee, is the Bali Seductive Curves bra. Pair this number with a cotton dress and ensure your look is dynamite! This bra is designed to leave a plunging neckline with stretch foam cups. It creates beautiful shaping, which results in a sleek and smooth look under any thin top or dress.