Bra sizing has been a constant complaint among women for generations. Different brands using different size protocols and so-called ‘formulas’ for finding the right size rarely work for women outside of an ‘average’ body shape or size. Is it any wonder that most lingerie experts report that 80% of women wear the wrong bra size?

Thankfully, a lot is being done to address this problem, with many brands coming up with creative strategies for leveling the playing field where bra sizing is concerned.

Here are three recent examples of companies tackling the size issue. All are unique and, yes, all are helpful. See if one of these helps you solve your fit problems!

HerRoom
To mark National Bra Fitting Week, the Texas-based online lingerie retailer developed something called Universal Cup Sizing. It’s a web-based tool that uses an algorithm to identify common sizing among different brands.

For example, if you are a 36E, you’ll get a different fit from La Perla than you will for Bendon. HerRoom‘s tool creates a new series of sizes that compensate for that variance (under the UCS, you’d be a 36-D2 in La Perla, and a 36-D3 in Bendon).

The HerRoom system is meant to overcome the discrepancies in cup sizing among brands, especially in Europe, where many brands have their own sizing conventions. It’s become a huge issue especially among women with larger cup size.

The UCS system was the result of years of research and testing involving consumers, manufacturers and designers. Check it out here.

Eve’s Apples Lingerie
If larger-busted women face bra-fitting problems, so do those with petite frames. The standard ‘equation’ for measuring bra sizes can actually result in some smaller women having a negative cup size!

Eve’s Apples, an online lingerie boutique, responded by creating an online bra-fitting tool especially for petites. Visit their site, fill out the questionnaire, and it will return a free one-to-five page report that gives a custom bra-fit consultation.

“Most bra-measurement systems don’t take into account breast shape, tissue, and placement on the chest,” says Eve. “So women with petite and small breasts often guess their bra size and end up wearing ill-fitting bras with cups that are too small and bands that are too big.”

The free tool “takes the guess work out of finding a bra size,” said Eve. “And it helps women understand why they’ve been having specific issues with getting a good fit all these years.”

Warner’s Suddenly Simple
One of North America’s leading bra brands, Warner’s takes a different approach to solving the fit problem: using fabric technology to overcome the “numbers” problem in bra sizes.

Warner’s’ new Suddenly Simple collection is offered in four lettered sizes from S-XL, and uses modern stretch fabrics that adapt to your shape. The company offers a chart that shows how the “old system” of band-and-cup-size numbers corresponds to the new stretch collection.

If you ask me, one of these new approaches to bra sizing should solve the problems faced in the past by almost all women. The next time I meet with my foxy bingo girls, I’ll have plenty of good news to share with them!

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But what are your options for suitably sexy, stylish ‘outerwear’ this summer?

Dresses are synonymous with summer. Although you can wear a dress all year round, there is nothing quite the same as a summer dress: lighter fabric, a little more skin on show and a chance to wear a dress in the middle of the day without ever feeling over dressed.
This summer the high street truly has some dazzling dresses to choose from. If you want the inside track on the latest spring/summer dress trends, read on.

A major trend that will run through the entire collection of spring/summer fashion is more of colour palette than a ‘trend proper’. Pastel shades of mint, pale pink, baby blue, lilac and lemon are going to be incredibly dominant.

Everything from skinny jeans and shorts to girlie dresses and pumps are going to get a candy sweet make over. Because this trend is more about colours than specific styles – if there is any kind of overall aesthetic it’s relaxed with a touch of nineties street about it – you pretty much have free range over what dress shape you go for.

Peach Ponte dress from New Look

New Look has nailed this trend and its collection of cute pastel women’s dresses hits the mark dead on. These feminine shades instantly add sex appeal and will help bolster the confidence that has been instigated by your favourite lingerie. Kate Middleton perfectly showcased this trend in late 2011 before the rest of us had any clue what to expect. Check her out in her beautiful mint maxi here.

Tribal prints were hot to trot in 2011 both during the summer and this current winter. This trend will continue into summer 2012 but will smoulder just that little bit more. Printed dresses are essential for mastering this trend with aplomb. African prints are your best bet in warm colours of amber, gold, russet brown and sunset red. Again these dresses are so sexy they will perfectly complement your underwear.

Take note however that halter and strapless styles will be plentiful, so remember to look for multi-strap or strapless bras to give you confidence without unsightly straps.

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Now a solution is available, courtesy of Persper-eez breast perspiration pads, which claim to be the only disposable product of its kind on the market.

Under-breast perspiration is a common summertime woe, especially among larger-breasted women.

Persper-eez pads are held in place under the breast with hypoallergenice adhesive tabs. The patented design wicks away moisture to an absorbent core, while the surface layer stays dry and creates a moisture barrier.

Persper-eez founder Diane Dandron says she created the product after noticing sweat spots on the clothing of large-busted women on hot summer days.

“Perspiration spots on clothing are embarrassing, especially at weddings and other special occasions. But more importantly, the potential for bacteria growth can create some serious health issues,” she said. In addition to staining clothing and lingerie, excess perspiration can irritate skin and cause rashes or yeast infections &#8212 not to mention embarrassment.

Persper-eez pads come in three sizes and can be worn with or without a bra. They can be purchased online for $3.50 for six pairs.

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Sleepwear often scores points. An adorable pair of pyjamas or nightgown might actually get you more points than boudoir wear, because you’re obviously thinking more of your significant other than yourself!

SleepyHeads.com has a cute selection of sleepwear and lingerie – for both him and her! A number of nice options are on sale right now, including Mary Green 7 Ways To Say I Love You Boyshorts. You get 7 pairs for $80.00. Size selection is limited to small – so act now if these are what you want.

What about a romantic camisole and short set for the partner who gets too warm in bed. This is really cute – and comes in sizes small through extra large! It’s also on sale for $28.00.

You can find designer items too, from Betsey Johnson and Oscar de la Renta, Cosabella, eberjey or Josie by Natori.

Here’s more good news: SleepyHeads.com is offering a store-wide discount just for Valentine’s Day. The offer is good until February 2nd, 2010. Just enter the discount coupon SWEET1.

Source: BigNews; SleepyHeads.com

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As a model for Miss Ultimo, Geldof has made a name for herself. She’s now modeling the latest collection called Carousel for 2010 Spring / Summer.

These are pretty and flirty pieces, perfect for a more sophisticated younger market. Michelle Mone, the woman behind the Ultimo brand, is obviously happy with Geldof: “Peaches looks fabulous in the new collection.”

For some pictures of the new pieces, check out the Mail Online website.

Source: Mail Online

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