National Underwear Day Is August 5th

Just what the world needed - a new holiday to celebrate all things underneath! Welcome to National Underwear Day.

National Underwear Day is the brainchild of Fresh Pair - a site, not surprisingly, devoted to the humble undergarment. Fresh Pair came up with the idea 6 years ago with the first official National Underwear Day taking place in 2003. For 2009, we will see the 7th National Underwear Day, where Fresh Pair models will again hit the streets in New York City in nothing but their skivvies.

It’s not just fun though - at least, that’s what Fresh Pair say! Previous years have featured underwear models asking folks to fill out surveys on their preferred undergarments as well as drumming up support for the creation of a new national holiday. Again this year, Fresh Pair models will be in their unmentionables, lighting up Times Square - but only in the top underwear brands.

Fresh Pair gets a lot of press through their unofficial holiday. A variety of local, national and entertainment news has featured their models in previous years. If you check out their webpage on the history of National Underwear Day, you’ll find quite a variety of reports. (I suspect interviewing a bunch of underwear models may have been the prize assignment.)

I bet the Naked Cowboy can hardly wait to have all that company.

Perhaps this will get more press for underwear of all sorts! After all, any national holiday which creates a good excuse for a new bra or panty set is okay in my books. One can only assume that all sorts of inviting sales will accompany the arrival of National Underwear Day.

Source: The Lingerie Post, Fresh Pair