ERES Opens For Retail In The UK

If you aren’t familiar with ERES, the brilliant French lingerie and swimwear company, you’re forgiven. They aren’t splashy - but they are exquisite.

ERES is a Paris-based company known for their finely constructed and form flattering pieces.

This is lingerie made with a careful eye to the female form: gorgeous fabrics that are classic and sensual. This is swimwear that is both practical and sexy: fabrics are remarkably easy care. For instance, most of the swimwear pieces will tolerate a wash in the machine, as long as a gentle spin cycle is used.

ERES is both edgy and beautifully structured at the same time. The ERES site calls it “body architecture”. While the designs are deceptively simple, they are carefully tailored to make the most of the female form.

The ERES site also says that it does not follow “ephemeral trends”. I’d have to agree. The lingerie and swimwear have a timeless quality and yet never stray into the real of old-fashioned. They retain a highly structured feel.

In fact, I’d say the cut and fit are everything.

The 2010 collection promises more of the signature, well crafted and “tailored” lingerie that ERES has become known for. Many of the pieces are sheer or lace, but there is also lots of silk. One of the featured items is a lacy yet sheer body suit that is made to delight.

As ERES enters into the UK market, they are using the store-within-a-store concept and will have an outlet inside London’s Selfridges store. In the US, you can find 4 ERES store fronts: two in New York; one in Palm Beach; and one in Beverly Hills.

If you want to know other locations that carry ERES in the US, you can call ERES customer service at 1-888-656-3737. You can also email them at [email protected]

If you are thinking of a vacation in the south this year and want an exceptional bathing suit, check these folks out!

Sources: ERESParis.com; Marie Claire