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Owner
Vanity Fair Brands Inc

Date Founded
1931

Headquarters
Greensboro, NC

Contact No.
1-800-505-2378

Website
www.lilyoffrance.com

Lily of France

Lily of France has been involved in the intimate apparel industry for over 75 years. They are now a division of Vanity Fair Brands Inc. Lily of France are successful because they are responsive to the latest trends and continually evolve their fashions accordingly.

Bras in Lily of France’s line include a wide variety of styles for various occasions. Many are offered in a range of both colors as well as blacks, whites and nudes. Garments are available in sizes ranging from 32A up to 40DD. Lily of France understands that many women do not have a lot of money for undergarments, and set their pieces accordingly. For reasonable prices, women are offered bras built with detail, care and have classic beauty.

One of the most popular bras offered by Lily of France is the Push Up Padded Underwire Bra because it combines a sexy design with a comfortable shape. Women agree that this is a perfect everyday bra, as it makes us feel confident and supported. The push up design also gives us great cleavage under tops and dresses at a reasonable price.

Athletic women have recommended the Action Sport Bra because of its sleek appearance and shape. The piece is designed with seamless edges so that women are worry free when it comes to bra lines under their clothing. The double-layer cups are also unique as they provide added support during high intensity activities. Lily of France also uses an elastic band around the body that is designed to be non-binding throughout. The overall cotton material of the bra stays strong and maintains shape throughout use and time.

5 COMMENTS

Susan said on Aug 9

I am looking for a Lily of France bra by Dolores #1787. I have one in size 38 I would like a size 40. It is a pullover bra which really helps me by supporting my back. It is a life saver for me due to back problems.

I appreciate any assistance you could give me. Should I be searching under Vanity Fair Brands now?

Thank you so much!!

Monique said on Aug 10

The only thing I found with our retailer partner Bare Necessities that is a pullover style bra are the sports bras. One is called the In Action Sports Crop Top, and it should have good back support because it is rated for medium impact sports. Click on our “Shop Now” icon to check this bra out. Hope this helps!

christina said on May 21

HELP! I am looking for a lily of france bra style 2161205 in a 38DD and am having no luck! If you could help me with any ideas of sites that might have even that size bra by lily of france? I’ve tired bare necessities and they don’t have my size! Thank you ^_^

admin said on May 22

Lily of France is a pretty common brand sold in a lot of department
stores. We had trouble contacting the label as their website is “under
construction”.
However, LOF is part of the Vanity Fair group which produces half a dozen
mass market brands.
Your best bet is to contact VF directly at [email protected]. Or you can call
their Kentucky headquarters at 270-781-6400.
That’s the problem with dealing with the big guns (bad pun!) in this
industry – it’s often hard to track down product information. We were
surprised that Vanity Fair doesn’t even have an 800 number for customer
support.
Good luck!

GW said on Jan 15

Looking for pullover bra (e.g. no hooks), wireless, padded for 36 AA bustline. I want this to be a everyday bra. I am small enough that I just want to fill out my clothes a little better. If this type of bra does not exist, I may be able to use a front hook type of bra. Due to a skin condition on my back, the hooks in the back are uncomfortable. Thanks for your help.